1. Digital Marketing requires a physical marketplace.
False
2. Traditional marketing examples include websites and social media mentions.
False
3. SEO is a channel used in Digital Marketing.
True
4. Organic search results are the unpaid listings on a Search Engine Results Page (SERP).
True
5. A crawler is a person who manually reviews websites for search engines.
False
6. White Hat SEO involves manipulating Google's algorithm to improve rankings quickly.
False
7. Black Hat SEO techniques are recommended for long-term business success.
False
8. On-Page SEO involves changes made directly to the HTML code of a webpage.
True
9. Off-Page SEO is about everything that doesn’t happen directly on your website.
True
10. Site speed is an example of a Technical SEO factor.
True
11. Using long-tail keywords makes it easier to rank a new website.
True
12. The <title> tag is not important for SEO.
False
13. The alt attribute in an <img> tag is only for accessibility and has no SEO value.
False
14. Having a large number of broken links on your website can harm your SEO.
True
15. A robots.txt file is used to improve the visual design of a website.
False
16. If your website looks bad on a mobile device, it can lower its rankings on mobile-specific searches.
True
17. Using Flash content is highly recommended for modern SEO.
False
18. Page load speed is a direct ranking factor in SEO.
True
19. Google Analytics was originally developed by Google from the start.
False
20. In Google Analytics, a "Session" represents a single visitor to the website.
False
21. A high "Bounce Rate" in Google Analytics is always a positive sign.
False
22. The "Acquisition" stage in the purchasing funnel is when a user becomes a customer.
False
23. Email marketing is not considered a channel of Digital Marketing.
False
24. Digital Marketing has a global scope, unlike traditional marketing.
True
25. PPC stands for "Pay Per Customer" in digital advertising.
False