1. What is Digital Marketing, and how does it differ from Traditional Marketing in terms of scope?
Digital Marketing uses digital channels like the internet, social media, and email to reach consumers, while Traditional Marketing uses offline channels like TV, radio, and print. Digital Marketing has a global scope, allowing businesses to reach a worldwide audience instantly, whereas Traditional Marketing is often limited to local or regional audiences.

2. Explain the concept of SEO in one sentence. What is its primary goal?
SEO (Search Engine Optimization) is the process of optimizing a website to improve its visibility in organic search results. Its primary goal is to increase the quantity and quality of traffic to the website through unpaid search engine results.

3. Differentiate between Organic Search and Paid Search.
Organic Search refers to unpaid, natural search results that appear based on relevance to the user's query, while Paid Search involves advertisers paying for their ads to appear at the top of search results, usually marked as "Sponsored." Organic results rely on SEO efforts, whereas Paid Search requires a budget for ad placements.

4. What is a web "crawler," and what is its function?
A web crawler is an automated program used by search engines to browse the internet and collect data from websites. Its function is to discover new and updated web pages, read their content, and add them to the search engine's index for ranking in search results.

5. Explain the difference between White Hat SEO and Black Hat SEO. Which one should be followed and why?
White Hat SEO involves ethical practices that improve user experience and follow search engine guidelines, while Black Hat SEO uses manipulative techniques to trick search engines for quick rankings. White Hat SEO should be followed because it ensures long-term success, avoids penalties, and builds trust with users and search engines.

6. Briefly explain the three main types of SEO strategies: On-Page, Off-Page, and Technical SEO.

• On-Page SEO: Optimizing elements on the website itself, like content, titles, and meta tags.

• Off-Page SEO: Activities outside the website, such as link building and social media promotion.

• Technical SEO: Improving backend elements like site speed, mobile-friendliness, and indexing.

7. What are "long tail" and "short tail" keywords? Give an example of each.

• Short tail keywords: Short, broad phrases with high search volume and competition (e.g., "running shoes").

• Long tail keywords: Longer, specific phrases with lower search volume but higher intent (e.g., "best waterproof running shoes for women").

8. What is the purpose of an SEO Audit?
An SEO Audit is a comprehensive analysis of a website’s SEO performance to identify issues, gaps, and opportunities. It helps in creating a strategy to improve rankings, traffic, and user experience by addressing technical errors, content quality, and backlink profile.

9. Why is the <title> tag considered critically important for On-Page SEO?
The <title> tag is critical because it defines the clickable headline in search results, informs search engines about the page’s topic, and helps users decide whether to click. A well-optimized title improves click-through rates and relevance for targeted keywords.

10. What is the importance of the alt attribute in an <img> tag for SEO?
The alt attribute provides a text description of an image, which improves accessibility for visually impaired users and helps search engines understand the image content. This can lead to images ranking in image search results, driving additional traffic.

11. What are "backlinks," and why are they important for SEO?
Backlinks are links from other websites to your site. They are important because they act as "votes of confidence," signaling to search engines that your content is valuable and authoritative. High-quality backlinks improve domain authority and search rankings.

12. What is the function of a robots.txt file on a website?
The robots.txt file instructs web crawlers which pages or sections of the website to access or ignore. It helps manage crawl budget, prevent indexing of sensitive pages, and avoid overloading the server with crawler requests.

13. Why is "mobile-friendliness" an important ranking factor for websites?
Mobile-friendliness is important because most users access the internet via mobile devices. Google uses mobile-first indexing, meaning it primarily uses the mobile version of a site for ranking. A mobile-friendly site improves user experience, reduces bounce rates, and boosts search visibility.

14. What is Google Analytics, and what kind of data does it provide about a website?
Google Analytics is a free tool that tracks and reports website traffic. It provides data on user behavior, such as the number of visitors, session duration, bounce rate, traffic sources, and conversion rates, helping businesses understand and optimize their online performance.

15. Describe the three stages of the purchasing funnel: Acquisition, Behavior, and Conversion.

• Acquisition: Attracting users to the website through channels like SEO, social media, or ads.

• Behavior: Engaging users with content, such as browsing products or watching videos.

• Conversion: Encouraging users to take desired actions, like making a purchase or signing up for a newsletter.

16. List any four channels of Digital Marketing.

1. Search Engine Optimization (SEO)

2. Social Media Marketing (e.g., Facebook, Instagram)

3. Email Marketing

4. Content Marketing (e.g., blogs, videos)