Question 1: Match the Digital Marketing channel with its description

Question Table:

Column A Column B

i. SEO a. Promoting a product or service on platforms like Facebook.

ii. Email Marketing b. The process of improving a site's visibility in organic search results.

iii. Social Media Marketing c. Communicating with an audience through email to promote content.

iv. Content Marketing d. Creating and promoting content assets like blogs and e-books.

Answer Table:

Column A Column B

i. SEO b. The process of improving a site's visibility in organic search results.

ii. Email Marketing c. Communicating with an audience through email to promote content.

iii. Social Media Marketing a. Promoting a product or service on platforms like Facebook.

iv. Content Marketing d. Creating and promoting content assets like blogs and e-books.

Question 2: Match the SEO term with its definition

Question Table:

Column A Column B

i. Crawler a. Unpaid search results.

ii. Organic Search b. A program that collects data from websites for search engines.

iii. Backlink c. A long and specific keyword phrase.

iv. Long Tail Keyword d. A link from another website to your site.

Answer Table:

Column A Column B

i. Crawler b. A program that collects data from websites for search engines.

ii. Organic Search a. Unpaid search results.

iii. Backlink d. A link from another website to your site.

iv. Long Tail Keyword c. A long and specific keyword phrase.

Question 3: Match the Google Analytics metric with what it measures

Question Table:

Column A Column B

i. Users a. How many interactions a visitor makes in a time frame.

ii. Sessions b. The percentage of visitors who leave without interacting.

iii. Bounce Rate c. How many visitors came to the website.

iv. Session Duration d. The average time a visitor spends on the site.

Answer Table:

Column A Column B

i. Users c. How many visitors came to the website.

ii. Sessions a. How many interactions a visitor makes in a time frame.

iii. Bounce Rate b. The percentage of visitors who leave without interacting.

iv. Session Duration d. The average time a visitor spends on the site.

Question 4: Match the HTML element/attribute with its SEO purpose

Question Table:

Column A Column B

i. <title> Tag a. Provides a text description of an image.

ii. alt Attribute b. Defines the main headline for the page content.

iii. <h1> Tag c. Gives a summary of the page for SERPs.

iv. meta description     d. Defines the clickable headline in SERPs.

Answer Table:

Column A Column B

i. <title> Tag d. Defines the clickable headline in SERPs.

ii. alt Attribute a. Provides a text description of an image.

iii. <h1> Tag b. Defines the main headline for the page content.

iv. meta description     c. Gives a summary of the page for SERPs.