1. Which THREE are primary channels in Digital Marketing?
a) Search Engine Optimization (SEO)
b) Content Marketing
c) Social Media Marketing
d) Radio Jingles
Answers: a) Search Engine Optimization (SEO), b) Content Marketing, c) Social Media Marketing

2. Which THREE are the main approaches to SEO discussed in the chapter?
a) On-Page SEO
b) Off-Page SEO
c) Technical SEO
d) Financial SEO
Answers: a) On-Page SEO, b) Off-Page SEO, c) Technical SEO

3. Which THREE elements on a webpage should be optimized with keywords for On-Page SEO?
a) Page Title (<title> tag)
b) Meta Description
c) Header Tags (<h1>, <h2>)
d) Website's IP address
Answers: a) Page Title (<title> tag), b) Meta Description, c) Header Tags (<h1>, <h2>)

4. Which THREE factors are crucial for "Technical SEO"?
a) Website loading speed
b) Mobile-friendliness
c) Security (HTTPS)
d) Number of employees in the company
Answers: a) Website loading speed, b) Mobile-friendliness, c) Security (HTTPS)

5. Which THREE of the following are common "Black Hat" SEO techniques that should be avoided?
a) Creating doorway pages
b) Using hidden text
c) Publishing duplicate content
d) Improving site architecture for users
Answers: a) Creating doorway pages, b) Using hidden text, c) Publishing duplicate content

6. Which THREE tools/techniques can be used for SEO analysis and improvement?
a) SEO Audit Tools (e.g., SEOptimer)
b) Google Analytics
c) A physical survey of the office
d) Backlink analysis
Answers: a) SEO Audit Tools (e.g., SEOptimer), b) Google Analytics, d) Backlink analysis

7. Which THREE are stages of the purchasing funnel in Digital Marketing?
a) Acquisition
b) Behavior
c) Conversion
d) Destruction
Answers: a) Acquisition, b) Behavior, c) Conversion

8. Which THREE are key metrics provided by Google Analytics?
a) Number of Users
b) Session Duration
c) Bounce Rate
d) The weather at the user's location
Answers: a) Number of Users, b) Session Duration, c) Bounce Rate

9. Which THREE are advantages of Digital Marketing over Traditional Marketing?
a) Global Scope
b) Anytime shopping (24x7)
c) High setup cost for small businesses
d) Direct interaction without intermediaries
Answers: a) Global Scope, b) Anytime shopping (24x7), d) Direct interaction without intermediaries

10. Which THREE are important security measures for a website from an SEO perspective?
a) SSL Certificate (HTTPS)
b) Malware scanning
c) Email privacy
d) The physical location of the server
Answers: a) SSL Certificate (HTTPS), b) Malware scanning, c) Email privacy