1. Which TWO of the following are channels of Digital Marketing?
a) SEO (Search Engine Optimization)
b) Billboards
c) Newspaper Ads
d) Email Marketing
Answers: a) SEO (Search Engine Optimization), d) Email Marketing

2. Which TWO statements correctly describe "White Hat SEO"?
a) It relies on manipulating search engine algorithms.
b) It ensures content is created for users, not just search engines.
c) It is an ethical and genuine approach.
d) It creates copies of popular websites.
Answers: b) It ensures content is created for users, not just search engines, c) It is an ethical and genuine approach

3. Which TWO are types of "Search" as discussed in the chapter?
a) Organic Search
b) Paid Search
c) Physical Search
d) Manual Search
Answers: a) Organic Search, b) Paid Search

4. Which TWO are valid strategies for generating traffic through SEO?
a) On-Page SEO
b) Off-Page SEO
c) Internal SEO
d) External SEO
Answers: a) On-Page SEO, b) Off-Page SEO

5. Which TWO of the following are considered "On-Page SEO" factors?
a) Building backlinks from other websites
b) Optimizing the <title> tag
c) Improving site loading speed
d) Using Header tags (<h1>, <h2>) correctly
Answers: b) Optimizing the <title> tag, d) Using Header tags (<h1>, <h2>) correctly

6. Which TWO are important for "Technical SEO"?
a) Site Speed
b) Mobile Friendliness
c) Number of Facebook Likes
d) Color of the website's logo
Answers: a) Site Speed, b) Mobile Friendliness

7. Which TWO are attributes of the <meta> tag used for SEO?
a) name
b) content
c) color
d) size
Answers: a) name, b) content

8. Which TWO of the following are key metrics in Google Analytics?
a) Users
b) Bounce Rate
c) Server Temperature
d) Office Location
Answers: a) Users, b) Bounce Rate

9. Which TWO are phases in the purchasing funnel?
a) Acquisition
b) Deletion
c) Behavior
d) Introduction
Answers: a) Acquisition, c) Behavior

10. Which TWO of the following are examples of "Black Hat SEO"?
a) Creating high-quality, original content
b) Keyword Stuffing
c) Cloaking
d) Using descriptive alt tags for images
Answers: b) Keyword Stuffing, c) Cloaking