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1. What is the primary goal of Digital Marketing?
a) To replace all salespeople
b) To connect with the audience where they spend time (online)
c) To eliminate traditional marketing completely
d) To use only television for advertising
Answer: b) To connect with the audience where they spend time (online)
2. Which of these is an example of Traditional Marketing?
a) A banner ad on a website
b) A post on Instagram
c) A commercial on the radio
d) A YouTube video advertisement
Answer: c) A commercial on the radio
3. SEO is the process of boosting content so that a website appears at the top of search results for specific:
a) Images
b) Videos
c) Keywords
d) Customers
Answer: c) Keywords
4. Unpaid search results are known as:
a) Paid Search
b) Sponsored Search
c) Organic Search
d) Advertised Search
Answer: c) Organic Search
5. What is the name of the program that search engines use to collect data from websites?
a) Indexer
b) Crawler
c) Algorithm
d) Botnet
Answer: b) Crawler
6. Which SEO technique involves improving user experience ethically?
a) Black Hat SEO
b) Grey Hat SEO
c) White Hat SEO
d) Red Hat SEO
Answer: c) White Hat SEO
7. Which type of SEO focuses on factors like site speed and mobile-friendliness?
a) On-Page SEO
b) Off-Page SEO
c) Technical SEO
d) Social SEO
Answer: c) Technical SEO
8. What is a "long tail keyword"?
a) A very short and general keyword
b) A keyword that is popular and highly competitive
c) A long and specific keyword phrase
d) A keyword used only in website URLs
Answer: c) A long and specific keyword phrase
9. Which HTML tag is crucial as it defines the clickable headline in Search Engine Results Pages (SERPs)?
a) <h1> tag
b) <meta> tag
c) <title> tag
d) <body> tag
Answer: c) <title> tag
10. What are "backlinks"?
a) Links on your website that are broken
b) Links from other websites pointing to your site
c) Links that navigate within the same page
d) Links to your social media profiles
Answer: b) Links from other websites pointing to your site
11. What is the purpose of a robots.txt file?
a) To make the website load faster
b) To provide instructions to web crawlers
c) To improve the website's color scheme
d) To track user behavior on the site
Answer: b) To provide instructions to web crawlers
12. Which of these is a major concern for SEO regarding mobile devices?
a) Mobile Friendliness
b) Mobile Cost
c) Mobile Brand
d) Mobile Number
Answer: a) Mobile Friendliness
13. Which Google service tracks and reports website traffic?
a) Google Search Console
b) Google Ads
c) Google Analytics
d) Google My Business
Answer: c) Google Analytics
14. In the purchasing funnel, which stage involves a user watching a video or clicking on a product description?
a) Acquisition
b) Behavior
c) Conversion
d) Retention
Answer: b) Behavior
15. In Google Analytics, what does "Bounce Rate" measure?
a) The number of products sold
b) The percentage of visitors who leave after viewing only one page
c) The total revenue generated
d) The number of new users per day
Answer: b) The percentage of visitors who leave after viewing only one page
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