1. Marketing has always been about connecting with your audience in the right place and at the right _______________.
Answer: time

2. Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach _______________.
Answer: consumers

3. SEO stands for Search Engine _______________.
Answer: Optimization

4. The process of boosting content and technical set-up of a website to appear at the top of search results is called _______________.
Answer: SEO

5. _______________ search, also known as natural search, refers to unpaid search results.
Answer: Organic

6. A program used by search engines to collect data from websites is called a _______________.
Answer: crawler

7. _______________ involves looking for ways to improve user experience ethically and genuinely.
Answer: White Hat SEO

8. _______________ relies on manipulating Google's algorithm to improve rankings unethically.
Answer: Black Hat SEO

9. The three main approaches to generate traffic through SEO are On-page, Off-page, and _______________ SEO.
Answer: Technical

10. Anything within the HTML code of your webpage that can be optimized falls under _______________ SEO.
Answer: On-page

11. Off-page SEO includes activities like link building, social media, and _______________ SEO.
Answer: local

12. A simple example of technical SEO is improving site _______________.
Answer: speed

13. A _______________ is a long, specific keyword phrase.
Answer: long-tail keyword

14. A _______________ is a short, general keyword phrase.
Answer: short-tail keyword

15. An SEO _______________ helps to find out what could be done to improve ranking on search engines.
Answer: audit

16. The _______________ tag is an HTML element that specifies the title of a web page displayed on SERPs.
Answer: title

17. _______________ tags are snippets of code that tell search engines important information about your web page.
Answer: Meta

18. Heading tags are necessary for both usability and _______________ of your web page.
Answer: SEO

19. By adding an _______________ text to an image, you provide a textual description for search engines.
Answer: alt

20. _______________ are links that are directed towards your website from other sites.
Answer: Backlinks

21. _______________ links send a message that the webpage no longer exists, triggering a 404 error.
Answer: Broken

22. SEO-friendly URLs are short and _______________ rich.
Answer: keyword

23. _______________ is the process of adding web pages into a search engine's index.
Answer: Indexing

24. Google's spider is called _______________.
Answer: Googlebot

25. The _______________ file tells search engines which pages to access and index on your website.
Answer: robots.txt

26. The majority of web traffic today comes from _______________ and tablet devices.
Answer: mobile

27. _______________ is an interactive media technology that can kill your search rankings because search engines can't index its content directly.
Answer: Flash

28. Similarly to Flash, _______________ can be a burden in terms of SEO as they may confuse search engines.
Answer: JavaScript

29. A _______________ is a visual representation of your website and business, also known as a shortcut icon.
Answer: favicon

30. _______________ refers to the downloaded file size of a given web page.
Answer: Page weight

31. _______________ does affect SEO as it is a direct ranking factor.
Answer: Page speed

32. Social Media Optimization enhances a website's ranking using interactive communities like Facebook, Twitter, blogs, and _______________.
Answer: forums

33. Security checks in SEO include ensuring the website is SSL enabled and follows _______________.
Answer: HTTPS

34. The purchasing funnel consists of three stages: Acquisition, Behavior, and _______________.
Answer: Conversion

35. _______________ means creating interest in the mind of the customer about your product.
Answer: Awareness

36. When a user is convinced and makes a purchase, the process is called _______________.
Answer: conversion

37. _______________ is a web analytics service offered by Google that tracks and reports website traffic.
Answer: Google Analytics

38. In Google Analytics, a _______________ is how many visitors came to your website.
Answer: session

39. A _______________ in Google Analytics is how many interactions a visitor makes with your website in a time frame.
Answer: pageview

40. The _______________ Rate shows how many visitors hit the back button or closed your website without any interaction.
Answer: Bounce

41. _______________ Duration shows how much average time a visitor spends on the website.
Answer: Average Session

42. Digital marketing is similar to traditional advertising, but using _______________ devices.
Answer: digital

43. In Pay-per-click (PPC) advertising, you only pay when your _______________ is clicked.
Answer: ad

44. _______________ Marketing denotes the creation and promotion of content assets like blogs and videos.
Answer: Content

45. _______________ media marketing is the use of platforms like Facebook and Instagram to promote a product or service.
Answer: Social